The agreement expands access to AI Assistant’s AI-powered solutions that help automotive retailers improve customer engagement, automate high-volume conversations and maintain cleaner, more reliable data across key systems.
ISL is a Malta-based technology provider with a long-standing focus on automotive, including dealer management and related retail systems and services.
Under the new agreement, ISL will resell the AI Assistant product portfolio in the agreed territories, supporting retailers to:
- respond faster and more consistently to customer enquiries across digital channels
- reduce manual admin through intelligent automation and structured handover to teams
- improve the accuracy and usability of customer and vehicle records over time
Phil Stubbs, Chief Revenue Officer at AI Assistant, said: “This agreement with ISL is about putting proven AI capability into the hands of retailers in markets where speed of response, data quality and operational efficiency are becoming non-negotiable. ISL understands the realities of automotive retail on the ground and has the customer relationships, implementation experience and local presence to scale quickly.”
Joe Aquilina, Business Development Director at ISL, said: “Our customers want practical technology that makes teams more effective, improves the customer journey and integrates into the way the dealership already operates. Adding AI Assistant to our portfolio gives us a powerful set of tools to help retailers modernise engagement and drive better outcomes across sales and aftersales.”
The reseller agreement forms part of AI Assistant’s broader growth strategy to expand through trusted regional partners who can support implementation, onboarding and ongoing success.
